Actress and environmentalist Rosario Dawson joins SodaStream to kick-off the inaugural "Unbottle the World Day," Monday, July 16, 2012, in New York's Times Square, to combat the environmental hazard of bottle and can waste. SodaStream, the world's largest manufacturer of home beverage carbonation systems, enables consumers to reduce their own carbon footprint by making carbonated beverages at home. (Photo by Diane Bondareff/Invision for SodaStream )