Pro Football Hall of Famer Emmitt Smith poses next to his chocolate bust during an appearance at the Hershey's Times Square store in New York, Friday, Jan. 14, 2011. The NFL's leading all-time rusher was at the store to kick off the Hershey's Pro Football Hall of Fame sweepstakes offering fans a trip to the Hall of Fame Enshrinement Celebration. (Diane Bondareff for Hershey's)